S&B imports: Development of a business plan and commercial viability from Mexico to Colombia

Abstract

The microbusiness Importaciones S&B, located in Ciudad Juárez, Chihuahua, began operations in 2021, sourcing products sush as appliances and tolos from well known stores in the United States such as Walmart among others to Mexico. After consolidating its experience in the business, the company is now looking to expand internationally into Colombia, exporting heating and cooling products. This project seeks to leverage its knowledge of logistics and international trade to facilitate the entry of U.S.-origin goods into the Colombian market, strengthening its growth and diversification.  Cost based feasibility analysis it will be based on costs, which will be developed addressing key aspects of financial and operational study. The initial investment and operating costs they should be compared with sales and margin projections to determine long-term viability, ensuring that the return is favorable and sustainable over time.  The objective will be to optimize logistics costs to maintain competitive prices and efficiently manage economic and regulatory risks. Profitability will depend on proper market analysis, cost control, and a solid marketing strategy. The project seeks to evaluate growth potential based on the experience of Importaciones S&B, according to the observed demand for american products in the Colombian market.