The Development of New Tools and Techniques to Mitigate the Economic Impact of SMES in Los Altos de Jalisco

  • Luis Aguilar Carvajal Universidad de Guadalajara
  • Gabriela Villanueva Lomelí Universidad de Guadalajara
  • Guillermo José Navarro Del Toro Universidad de Guadalajara

Abstract

This paper offers an overview of how, in the face of the COVID-19 contingency, small and medium-sized enterprises (SMEs) within Los Altos de Jalisco, Mexico, managed to maintain a balance to the greatest extent possible. Techniques and tools were reviewed so that companies could detect the internal and external strengths and weaknesses to prevent or correct imbalances in their different sectors. Likewise, some of the tools most used by these companies are presented, with which they managed to build efficient methods to mitigate the economic impact within them.
Published
2022-04-29