Corporate Social Responsibility and competitiveness of commercial microenterprises in Escárcega, Campeche

Abstract

As a societal demand, corporate social responsibility has been relevant and documented by corporations and large companies, leaving aside the importance it has in microenterprises, representing more than 90% of economic activity in some places, like México. The objective of this work was to identify the relationship between corporate social responsibility (CSR) and competitiveness in microenterprises in the municipality of Escárcega, Campeche. The study employed a mixed-methods, non-experimental, cross-sectional design with a correlational and comparative scope. 287 microenterprises participated, selected through purposive non-probability sampling. A questionnaire validated by five experts was developed, and the instrument's reliability was obtained through Cronbach's alpha (? = 0.965). The results indicated a strong positive relationship between corporate social responsibility and competitiveness in microenterprises. The comparison tests (Mann-Whitney) showed differences in microenterprises’ competitiveness according to longevity and number of employees. It was concluded that competitiveness is associated with competitiveness through the implementation of responsible practices that benefit growth, favoring the development and survival of companies in their environment.